There are more than 100 million online shoppers in our country, let alone the world. Surprised? Imagine the numbers when international markets enter the fray. The potential is endless to say the least. And with demand, supply always follows. This is why we’ve been in this so-called e-commerce bubble for many years now. And this doesn’t seem like going away anytime soon.
Why? Because people will never refuse convenience unless an even more ‘convenient’ process follows. And what could be more convenient than having thousands of markets inside the palm of your hands? However, not everyone’s doing it right, which is why e-commerce stores are closing down left, right and centre. The competition is as fierce as it has ever been; hence the margins for error are too thin.
There is a wide array of parameters that are supposed to be followed in a meticulous manner for an e-commerce business to blossom. Ultimately, you can only put your best foot forward and hope for the best. Here are some critical ecommerce mistakes to avoid when selling online.
1) Lack of Understanding of Your Target Audience
You have a solid website, you have utility-based products available at a reasonable price, you have a robust business plan for the future – what else could you possibly need?
Well, all of this goes to waste if you don’t understand your target audience. You can’t possibly showcase liquor based products to teenagers now, can you? Or target working professionals for a weekday sports club.
You’ll need to dig deep, get dirty and do your market research diligently. You need answers to questions like:
–What’s the age group we should be targeting?
–Is there a particular gender-specific product/service we have?
–Serving which locations will make sense post deployment?
–What are the interests of my target audience?
–What’s the average cart size we’re targeting?
–Our products/services are solving what kind of customer problems?
–What has worked for the target audience in the past and what doesn’t anymore?
You’ll need to know the ins and outs of everything concerning your TG, so as to create a brand presence that resonates with them. You’ll need to use color schemes, website theme, social media content, blogging and more in accordance with the target audience.
2) Opting For the Incorrect E-Commerce Platform:
Before you finalize a particular ecommerce website development service, you need to narrow down one particular e-commerce platform that will suit your business the most. Mind you, there’s only one right answer here!
Once you opt for a wrong platform, shifting to the right one will cost loads of money, time and effort. Hence, be totally aware of the scalability you wish for, the tools you require to run your business well, budget constraints, non-customizable or open source nature, the amount of control you want, to name a few factors.
3) Opting For A Website Design Which Limits Scalability
Before you get into ecommerce app development, consider the scalability of your desktop/mobile platform. Never make the mistake of thinking small. There’s no business which dislikes growth. Even if you don’t have the initial vision of spreading into new markets, always keep room for it. What’s the harm after all? If you do grow, at least you’ll have a scalable model to seamlessly transition into it. If you don’t have that room, you’ll be stuck, causing major downtime, funds and time.
4) Doing Everything Yourself
This is the pitfall faced by most startups out there. Not every startup is heavily funded. Since returns are of the essence initially, many founders tend to do everything themselves as they can’t afford 5-6 permanent employees on board. As common as this may be, it’s a big NO! What you’ll do is burn yourself out and negate your scalability. Find a professional and pay him/her right and focus on what you do best – Expand!
5) Website Content is not SEO friendly
Website content is something which can’t be updated on a daily basis. And if you do it right once, you’re good to go for a few months with minor updates here and there. Starting your online selling with plagiarized content will not only hamper your SEO big time, but stain your reputation in Google’s eyes as well. You don’t want to get on the bad side of Google now, do you?
6) Complicated Checkout Process
This is more common than you think. Keep your checkout process as simple and clean as possible taking in minimum amount of information from the customers. Period!
7) No Brand Identity
Given the repertoire options available at the disposal of the end users, simply having a solid product doesn’t cut it anymore. Customers demand brand identity now, the way you interact with them, the social media creatives you come out with and a lot more. Ignore this only at your peril. Be authentic, creative and consistent.
8) Lack of Quality Customer Service
This is kind of a no brainer really! Customer service doesn’t only mean query resolution, it includes how you interact with your users, how you gratify good reviews, the promptness of providing solutions, refund and return policies and a lot more. Be gracious, be accessible and stick to what you promise.
Whether you are a beginner or a seasoned pro, you have to keep yourself updated as the industry is ever changing. You can select an expert ecommerce solutions provider like Nurturingtechnolab and stay assured for flawless eCommerce portal development solutions.